Aug 28, 2023
In today's Freight Broker Boot Camp episode, I will answer the question "Should I focus on being the cheapest freight broker?" As a freight broker or freight agent you have to understand, that you can NOT make money by focusing on having the cheapest freight rate. So In this freight broker training, I share exactly what I say to shipper prospect, who you should never waste your time with, and how to overcome this very common freight broker sales objection. Enjoy!
[00:19] The difference between price and value and how to get paid more by your shippers.
[01:04] Why focusing on being the cheapest freight broker or freight agent is a mistake.
[01:52] How to overcome the common price objection when selling freight broker services.
[02:42] My favorite way to avoid wasting time on shippers that are only focused on cheap rates.
[03:09] Subscribe, Rate & Review!
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